Youtube Marketing & Optimisation – Part 1

Getting Started

If you want to be really effective with your YouTube marketing there is a lot to consider! In the ideal world people will discover us on YouTube and either stay engaged with our videos on YouTube itself or visit our site. We want to create as many opportunities as possible to get repeat exposure to increase chances of people clicking through to our site. We also want to make sure we are extracting key YouTube ranking metrics like subscriptions, comments & likes to increase exposure further.. Don’t worry – it’s much easier to do than it sounds to create a video for your business.

Video Resource Preparation

The first thing you need to do is prepare some resources that we will use across all of our videos. This takes some time to do but once you have prepared them you can reuse them over and over again. I’m going to drop you in at the deep end with the hardest resources to create first.

Video Intro

One of the biggest problems with videos is you only have a short amount of time to capture & engage people or they move on to the next video. The average time watched metric also plays a critical role in the internal YouTube search ranking algorithm. We also want I’ll share more tricks on getting people to stick around longer later but f or now let’s just focus on the video intro.

Creating Your Own Video Intro

Now I realise that creating an intro like that might seem daunting f or some people! But it doesn’t have to be difficult and with a bit of elbow grease and a couple of hours you can knock out a professional intro. You have a few different options to consider:

VideoHive Template

VideoHive is codecanyon/themeforest of the video world! They have a huge range of video intro templates you can use. They are usually priced around $10-$20 each and can be very easily edited with Adobe After Eff ects. Just import your logo, pick a couple of colours and that’s it!


You could also use Animoto to create your intro video. They make it really easy to create videos using one of their predef ined templates. The free account has access to a number of templates that you might be able to use. Even with the paid templates I have always found Animoto a bit restricting but that might be because I’m comfortable editing video.


The other option you have is to look whats on offer at Fiverr.com As you can see there are a huge range of services available to create intro videos f or just $5! Bargain! Admittedly some of them are pretty poor, but there are some diamonds to be had – and well, you get what you pay for.