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3. Video testimonials
Video testimonials give a new meaning to the phrase “word of mouth.” Text testimonials inherently leave room for doubt: How does the reader know that this testimonial is real? Seeing and hearing someone speak highly of a company instantly builds trust and goodwill.  Make sure your former clients keep their statements brief and have them focus more on the results you delivered than the problem they came to you to solve.  If you’re in a service-related industry where trust and competency is paramount, like a staffing firm, video testimonials should go right on your home page. Otherwise, use them to spice up other pages like “Solutions” or “Services”.
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